Motorcycle & Vehicle Launch Events

Let us handle and host your vehicle or motorcyle launch!

Launching a new motor vehicle or motorcycle product should be exciting and fill the air with anticipation and adrenaline.

Our vast experience in hosting both local and international events enables us to cater for the following:

  • Route planning
  • Transport of vehicles/motorcycles
  • Washing and detailing of vehicles/motorcycles
  • Leading and sweeping drivers/riders
  • Planning of stop-overs
  • Medical assistance
  • Identifying accommodation options

ADA’s leadership has been actively involved in automotive events, off-road accessories and overland trips for nearly two decades.

By choosing ADA as your new motorcycle and vehicle products’ springboard, launches can be an exhilarating experience for your customers too. We can also tailor our launch solutions to your unique needs.

This experience has been deeply entrenched in the current business model and successes have been delivered to multiple clients.


Our venue is in the heart of the Cradle of Humankind, which is close to the Hartbeespoort Dam and the Lanseria Airport, making it perfectly suited for these large scale events. The venue is conveniently close to Johannesburg and Pretoria, but far enough removed to feel like it is off the beaten track. 

Our venue can accommodate all kinds of activities, such as:

✦ Vehicle and motorcycle launch events
✦ Corporate customer days and events
✦ Corporate training for 4x4s, SUVs, and defensive driving
✦ Motorcycle training (on- and off-road)
✦ Club skills challenge days
✦ Individual training (beginner to advanced skill levels)


Let us handle and host your vehicle or motorcycle launch at our well-equipped facility!

Our venue is complete with:

✦ A tar range for motorcycle training
✦ 4×4 adventure tracks and trails
✦ Dedicated K53 range
✦ 1,5 km off-road racing track
✦ A gravel skidpan


Our Partial Client List Includes…

BMW Bavarian Motorcycles
Land Rover
MOAM Racing Team

BMW Pretoria Motorcycle Club
Individual owners

Check out our client portfolio..